My Take on ATA57

Atrium as seen from the 15th floor.

Atrium as seen from the 15th floor.

The ATA Conference ended yesterday and tonight is my last night in San Francisco. Tomorrow, I start my road trip down the Pacific Coast Highway, where Pablo and I will spend a few nights in Monterey, Santa Barbara, and Santa Monica before heading home to Buenos Aires and diving right back in to our usual routines. So, after planning for the conference for weeks, finding someone to take care of Gizmo and the boys (and by “the boys” I mean our dogs) while we’re away, and flying over 10 thousand kilometers (6200 miles, give or take), it’s time to evaluate whether or not it was worth it. Here’s my take:

1) Organization: ATA conferences are famous for being well-oiled machines and ATA57 was not an exception. The whole thing ran like clockwork. William, the AV technician in my first session, was the most helpful person on the planet and I really felt at ease knowing he was taking care of all things techy. The second session was a different story. The AV technician showed up after my session had already started and thought it would be a good idea to interrupt the session. But he was still very helpful in setting up my mic.

2) Venue: I loved the hotel. I got a business pack that included breakfast (instead of the conference breakfast), the newspaper delivered to my room every morning, and a bottle of water every night. I love being pampered, so, naturally, I was very happy with my business pack. In addition, the hotel had a breathtaking atrium that made me feel like I was in an ancient Roman dwelling but with all the comforts of modern day life.

3) Dinners/Lunches: Unlike European conferences, dinners and lunches are not included in the ATA conference. However, many divisions organize special activities at lunch and dinner time. I was finally able to make it to a Spanish division dinner and now I know why they are so famous! We ate delicious Japanese food at a restaurant on Pier 39; and, as chance would have it, I ended up sitting next to not one but three other people from Buenos Aires. The division also organized a raffle and I’ve never seen so many gifts given away, including everything from chocolates to books to a scholarship.

4) Networking opportunities: The conference itself is one giant networking opportunity. Just being there resulted in several new business contacts and two exciting new projects that I’ll be blogging about as soon as they are “officially confirmed.”

5) Sessions: All the sessions I went to were interesting and informative. But there were a couple of sessions that were absolutely brilliant! And if you’ve read my blog before, you know “brilliant” is not a word I throw around lightly.

Even though I’m not a literary translator, I was particularly impressed with Daniel Hahn’s session on literary translation. That session simply blew my mind; but at the same time, listening to Daniel made me grateful I’m a legal translator and don’t have to worry about things like rhythm and rhyme.

I also loved Chris Durban’s session on strategic issues pertaining to translation. As usual, Chris challenged us to leave our comfort zones and strive to do better on several levels from how we run our business to how we develop our translation and writing skills. With all the insta-gurus deceiving translators into thinking that all you need to succeed is a “positive attitude” and a “polished image” (one cannot just make this stuff up!), Chris’ view is always refreshing.

I also loved both of “adorkable” Amanda Williams’ sessions. Her session on international trade was fascinating. I had no idea how much work goes into shipping things from one country to another or what an interesting area of opportunity it is for translators.

All in all, the conference was well worth it. But the icing on the cake was my bagful of Smarties from Corinne McKay, proving that our President-Elect is a woman of her word.

Smarties

Smarties

Advertisements

8 thoughts on “My Take on ATA57

    • Thanks, Claire! I really enjoyed meeting you in person, too. Wish we would have more time to chat though.

      UK Smarties look a lot like M&Ms. I’m going to the UK in a few months and I will definitely pick up some of those Swizzels!

      Liked by 1 person

  1. Thanks for this post, Paula! I wish we could have met during the conference, but sadly it didn’t happen (maybe at another conference?).
    Like you, I really enjoyed Amanda William’s presentation on international trade, which was very well-attended despite being one of the very last sessions of the last day.
    Sadly I missed Chris Durban’s presentation, but I’m certain it was, as always, very interesting, refreshing, and for those who had never heard Chris speak before, hopefully eye-opening.

    Like

    • Thanks for your comment, Nelia! I’m sorry we didn’t get to meet this time, too. I’ll be in Washington next year. So, if you’re going, please drop me a line and we can meet up for coffee or something. 🙂

      Like

      • Unfortunately, I don’t think I will be in Washington next year, so I guess it will have to wait a future trip to the US for an ATA conference or the next time you are in Europe. I’ll be happy to read your next posts in the meantime 😉

        Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s