I recently finished re-reading Chris Durban’s book, The Prosperous Translator, and found myself questioning a lot of what I do and how I do it. That’s the great thing about good books. No matter how many times you read them, you always learn something new. This time, what appealed to me the most was the part where she questions why translators are afraid to talk about money. Meanwhile, a few nights ago, while checking out some older posts in Corinne McKay’s blog, I came across a post about translators with six-figure incomes, and one of the things Corinne pointed out is that these translators tend to talk about money quite a bit.
All this, while I was still processing some of the comments on a couple of related posts about premium translation markets in Kevin Hendzel’s blog (here and here). The posts themselves are must-reads, but something else that really caught my attention was a comment by someone who believed high incomes are unattainable for those of us who live in the developing world. I live in the developing world and I hear this all the time from my fellow South Americans. We’re too far. We can’t compete. We don’t have access to direct clients. They only look to Latin America when they want low prices… If I had a penny for every time I’ve heard “I can’t because Latin America,” I wouldn’t be here in front of my computer writing this post. I’d be living it up at some fancy beach resort in Bora Bora while sipping South Pacific smoothies through a curly straw and watching the sun set over the ocean as compounded interests turn my millions into billions.
I was raised in one of those homes where you simply do not discuss money, politics, or religion. My mother would rather swallow a battery than talk about money and my father could not stand braggers or show-offs, so he never dropped the M-bomb either, lest he’d commit the most Heideggerian of pragmatic inconsistencies. Talking about money is, to many people, just “too bourgeois” and “beneath the educated mind.” But money is one of the many things that stand between us and some of our dreams. We think about money quite a bit: how to make it, how to spend it, how to save it, and if we’re smart, how to invest it. We need money for basic essentials and even more money if we’re not the kind of people who are content with the basics alone. So at the risk of offending all the classy people out there who believe discussing money is rude, I’m going to talk about money in this post, because whether we like it or not, it’s there and it’s an issue for many people.
I don’t claim to be a particularly business savvy person and my beginnings in translation were quite humble. My rookie years were rocky and clumsy at best (almost embarrassingly so). When it comes to newbie mistakes, I could probably write the book (though for now all I’ve written is “the post”). I don’t have any magical formulas and I am in no position to tell anyone how to achieve financial success. However, I know what it feels like to be the underdog and, more importantly, I know what it feels like to rise above all odds, both personal and professional. I am, after all, a Latin American woman; and my rocky and clumsy beginnings in translation were due, in part, to the fact that I had bought into “I can’t because Latin America” plus some form of “I can’t because women in Latin America have it even tougher.” For those who are not familiar with current wealth distribution trends, living in Latin America basically means my piece of the pie is statistically prone to being significantly smaller than that of my counterparts in the developed world and even more so than that of my male counterparts. The odds, apparently, are stacked against me. But here’s the thing about stats and odds: they are just numbers. What matters in life is how you play the cards you are dealt.
So, last year I hit six figures and my numbers are still growing. And though I’m light years behind some of the really big names in translation, a six-figure income is more than enough for a comfortable lifestyle where I live. In addition, my numbers defeat all the odds that were stacked against me. Which brings me to my second point, not only is it possible to make a very decent living as a translator, but it’s also possible to do so while running your operations from Latin America. In all honesty, I cringe every time I hear fellow Latin Americans give in on the count of alleged geographical disadvantage. That’s just baloney! In the internet age, geography is not a handicap!
Hitting the six figure mark was not easy, but good things usually aren’t. I did it by simply charging each new client slightly more than the last one, while also dropping older clients who were not willing to renegotiate. This was a slow transition and it mainly meant changing the types of agencies I was working for from large brokers to higher-paying specialized boutique agencies, while also focusing all my long-term marketing efforts on direct clients, as my ultimate goal was (and still is) to work for direct clients only at premium fees. Of course, I’m not saying everybody should do what I did. I’m just saying this worked for me.
Because money is such a touchy subject, I am well aware of the positive and negative reactions that are likely to be sparked by this post. I know some people will crucify me for my rocky beginnings and unwillingness to condemn all brokers on the count of the bad ones. Others may think the aim of this post is just to brag about my numbers. But those who know me will hopefully read this the way it was intended: as an honest challenge against anyone who has ever said there is no money in translation, especially for those of us who live in the developing world. I never set out to be a business guru and I believe that each person has to write their own story. But if you’re in the place where I was a decade ago, working your little heart out 24/7 for peanuts, watching life happen outside your window, and wondering if bigger and better things are possible, I have two words for you: They are!
If this non-business savvy, human rights-oriented underdog can do it, so can anyone else who’s willing to put in all the extra effort, dedication, training, education, and hard work. So in the spirit of encouraging other Latin Americans to reach for the sky, here’s some bibliography I’ve found particularly helpful:
1) The Prosperous Translator by Chris Durban
2) Getting Past No: Negotiating in Difficult Situations by William Ury
3) Mastering Services Pricing: Designing pricing that works for you and for your clients
by Kevin Doolen (still reading this, but finding it pretty useful so far and very grateful to Rose Newell for recommending it)
4) Reengineering the Corporation: A Manifesto for Business Revolution (Collins Business Essentials) by Michal Hammer and James Champy
Special thanks to my friend Ana Gauz (English to Brazilian Portuguese translator extraordinaire) for her help with this post.